EA kicked off NFL Draft Week here in NYC in a big way with a unique event that brought newly crowned Madden NFL 12 cover athlete (and Cleveland Browns running back) Peyton Hillis to town for a unique LIVE cover shoot for the upcoming release. Hillis beat out (er, no pun intended) Michael Vick (who was the cover star on Madden 04). Despite a brief rainstorm about an hour or so in, the spirits of the enthusiastic crowd that gathered certainly wasn't dampened in the slightest.
