Advertising isn't new to entertainment at all, folks. In fact, in the last century, both radio and TV broadcasts were sponsored by major companies pushing everything from cigarettes to cars to cereal and dishwashers. Soap operas were in fact, heavily reliant on pushing laundry detergent to a mostly female audience (though that selling point was phased out over time, the name stuck). However, these days, it's gotten to an over-saturation point where too many films,TV and even news shows are non-stop advertisements for nearly everything held, eaten or otherwise remotely handled by their casts.
Director Morgan Spurlock is no stranger to throwing himself head first into his documentary projects as a more than eager human guinea pig and in POM Wonderful Presents: The Greatest Movie Ever Sold, he dives into the rather shifty world of product placement and manages to pop up smelling like roses and shilling to the masses simultaneously. The film is a hilarious peel back the curtains "Doc-buster" on how advertising agencies along with Hollywood film and TV studios have turned nearly every form of entertainment or information source into stationary or moving ads for thousands of popular products. If you've ever wondered about why you're seeing all those familiar foods, cars, clothes and tech toys called out by name or lovingly displayed in your favorite shows, films and news, you'll want to drop that remote and go buy a ticket to this instant classic.
